Press

Everything needed to write about Think First: fact sheet, ready-made boilerplate texts to copy, screenshots and the complete press kit as a ZIP.

Download press kit (ZIP)

Fact sheet

Name
Think First
Developer
HBJ-Solutions GbR
Platform
iOS (iPhone)
Minimum iOS
iOS 17
Price
Free · Premium from €6.99/month, €49.99/year or €89.99 lifetime
Category
Productivity (primary), Lifestyle (secondary)
Languages
German, English
Released
July 11, 2026

Boilerplate

Three lengths, cleared for verbatim use.

Short (~25 words)

Think First is an iOS app that inserts a deliberate pause before you open Instagram, TikTok and other distracting apps — a countdown and one question, not a hard block.

Medium (~60 words)

Think First is a native iOS app that inserts a deliberate moment before distracting apps like Instagram or TikTok open: a calm countdown and a single question, instead of a hard block. The decision to continue always stays with the user. The app also includes focus schedules, daily time limits, and an optional friends feature. Everything stays on-device — there's no account.

Long (~150 words)

Think First is a native iOS app (Swift/SwiftUI) that inserts a deliberate moment before distracting apps like Instagram or TikTok open. Instead of a hard block, it shows a calm countdown with a single reflection question — the decision to continue always stays with the user. Two modes are available: a fully animated countdown timer, or an instantly active shield via Apple's Screen Time framework that needs no setup at all. Beyond that pause, Think First offers time-based focus sessions, per-app daily limits with an optional “Hard Mode,” and a progress system built on levels, streaks and badges that rewards impulses resisted rather than raw screen time. An optional friends feature lets users privately compare their week with up to 50 people. The app works entirely on-device: no account, no ads, no tracking. Think First is developed by HBJ-Solutions GbR, based in Neustadt an der Weinstraße, Germany.

What makes Think First different

A pause, not a lock.

Think First interrupts the reflex instead of punishing it: a countdown and a question, not a wall to work around. The decision always stays with the user — what's measured is how often they choose against the impulse.

Apps by name and icon.

Users pick their app from a list of around 70 well-known apps and link it once in the system dialog. From then on the app appears by name — in statistics, notifications and on the lock screen. The path from the locked app to the countdown runs through a notification, because iOS forbids the lock screen from opening an app.

Fully on-device.

Statistics, schedules and progress stay on the phone. There's no account, no tracking, no ads. Only the optional friends feature talks to a server — and it transmits nothing more than a nickname and a daily counter, never app names or usage times.

Screenshots

Clicking an image opens the full-res version in a new tab.

The core moment: a countdown ring, a reflection question, and the user's own note, shown before a chosen app opens.
The core moment: a countdown ring, a reflection question, and the user's own note, shown before a chosen app opens.
Impulses caught, success rate and usage patterns over the day — all statistics stay on-device.
Impulses caught, success rate and usage patterns over the day — all statistics stay on-device.
A private comparison of resisted impulses with friends the user adds themselves, not a public ranking.
A private comparison of resisted impulses with friends the user adds themselves, not a public ranking.
Levels, XP and a daily streak turn focus schedules and screen-time blocking into something closer to a game.
Levels, XP and a daily streak turn focus schedules and screen-time blocking into something closer to a game.
A daily time budget per app or category, with an optional “Hard Mode” against spontaneous exceptions.
A daily time budget per app or category, with an optional “Hard Mode” against spontaneous exceptions.
An illustrated, step-by-step guide to setup: pick the app, link it in the system dialog, allow notifications.
An illustrated, step-by-step guide to setup: pick the app, link it in the system dialog, allow notifications.
The emergency exit for genuine exceptions: three deliberate confirmations unlock everything for 5 minutes.
The emergency exit for genuine exceptions: three deliberate confirmations unlock everything for 5 minutes.
The home screen: today's overview and the monitored apps, each with name and icon.
The home screen: today's overview and the monitored apps, each with name and icon.

Quote

„We built Think First because hard blockers didn't work for us either — you just turn them back off. What we wanted was a moment that hands the decision back, instead of forcing it.“
Julius Spindler, co-founder, HBJ-Solutions

Contact

Julius Spindler
Co-founder, HBJ-Solutions GbR
Instagram
@thinkfirst95

Usage

Screenshots and the app icon may be used freely for editorial coverage of Think First.

Every figure is cross-checked against App Store Connect and the app's source code. User numbers, awards or study references are deliberately omitted — we don't have verified figures for any of them.